Heaven Gifts | Paris Tobacco Commercial

Head of Commercial Development & Trade Marketing

Poland / Europe | 2022 – 2025

Played a key role in connecting one of the world’s largest vape manufacturers — Heaven Gifts (Elfbar & Lost Mary, Shenzhen) — with Paris Tobacco Commercial, a Singapore-based manufacturer and distribution platform operating across European markets.

Acting from the European headquarters in Warsaw, I operated as the strategic and operational bridge between manufacturing, distribution and regional commercial teams across Europe and Asia.

My responsibilities covered:

• Go-to-market strategy and market expansion

• Trade marketing and commercial development

• Building and managing commercial structures

• Traditional Trade, wholesale and Key Account engagement

• Field force and trade activation frameworks

• Product launches and portfolio expansion

• Packaging development and regulatory alignment

• Sell-In / Sell-Out analytics and performance tracking

Key achievements:

• Built and scaled the commercial partnership between Heaven Gifts and Paris Tobacco Commercial across Poland and selected European markets

• Introduced Elfbar and Lost Mary products into Vape and Mass Market channels, including Żabka

• Supported rapid market share growth from 0% to 6% within 3 months

• Built scalable commercial structures covering field force, trade engagement and distributor operations

• Introduced some of the first next-generation product formats in Poland

• Expanded the portfolio by introducing additional international brands beyond the Heaven Gifts ecosystem

Comarch

Strategy Consultant

Poland / Global Markets | 2022

Worked with global enterprise clients on CRM, loyalty and consumer engagement projects across multiple industries and international markets.

Supported development of customer lifecycle, segmentation and omnichannel engagement strategies, connecting business objectives with CRM, CDP and marketing automation ecosystems.

Selected projects and exposure included:

• ExxonMobil

• Vodafone

• Heathrow Airport

• ADNOC

Key focus areas:

• CRM & Loyalty

• Consumer Engagement

• Customer Lifecycle

• CDP & MarTech

• Omnichannel Communication

• Data-driven Marketing

Paris Tobacco Commercial (YSQ International)

Trade Marketing & Activation Manager

Poland / Europe | 2020 – 2022

Part of the founding commercial team responsible for building European commercial and consumer engagement operations from zero for next-generation nicotine products.

Designed and implemented:

• Consumer engagement structures

• Trade activation systems

• POSM and field execution frameworks

• Sales and product training programmes

• CRM, e-commerce and field-reporting infrastructure

Worked across multiple European markets, connecting sales, marketing and operational execution into one scalable commercial ecosystem.

Independent Consultant & Entrepreneur

Poland | 2017 – 2020

Ran an independent consulting practice focused on commercial strategy, CRM and data-driven growth across FMCG, real estate and hospitality sectors.

Acted as Interim Marketing Director for Cavatina Holding, supporting premium real estate commercialization, brand positioning and customer acquisition initiatives.

In parallel, managed private real estate investments and short-term rental operations, while also supporting the launch and early operational setup of a restaurant concept.

Key areas:

• Commercial strategy

• CRM & customer engagement

• Real estate commercialization

• Lead generation & digital marketing

• Hospitality launch support

Philip Morris

Consumer Engagement Supervisor | Wholesale Executive | Business Unit Supervisor

Poland | 2014 – 2017

Built strong foundations across consumer engagement, wholesale distribution and commercial field operations within one of the world’s leading FMCG and tobacco organisations.

Responsibilities included:

• Consumer engagement and field execution

• Wholesale and distributor management

• Traditional Trade operations

• Commercial negotiations and sales analytics

• Building and managing field structures

• IQOS pre-launch consumer activation support

Key achievements:

• Built and managed a 56-person field structure

• Managed relationships with major distributors including Frega

• Oversaw approx. PLN 960M annual distributor turnover

• Supported Marlboro market share growth from 12% to 18% within targeted urban segments

• Contributed to early IQOS commercialization and consumer activation initiatives

Autodistribution Polska

Marketing Project Manager

Poland | 2011 – 2014

Led trade marketing, CRM and loyalty initiatives within Poland’s third-largest automotive aftermarket distributor.

Responsible for:

• Trade marketing programmes

• CRM and loyalty systems

• Partner activation and communication

• Campaign and agency coordination

• Sales support initiatives

Key achievements:

• Created and launched the AD Club loyalty programme

• Activated more than 12,000 B2B customers nationwide

• Campaigns contributed to 63% of total company volume growth

Carlsberg Polska

Marketing Specialist

Poland | 2006 – 2011

Started career within FMCG brand marketing and field execution, supporting nationwide campaigns and consumer activation projects for Carlsberg, Okocim and Harnaś.

Built foundations in:

• Brand marketing

• Consumer engagement

• Field activation

• Campaign execution

• Market feedback and performance analysis