Commercial Growth

I specialise in building scalable commercial structures across FMCG, tobacco and next-generation product categories, combining strategic planning with hands-on execution. My experience covers market expansion, go-to-market development, route-to-market strategy and commercial transformation across fragmented and highly competitive European markets.

Trade & Distribution

Throughout my career, I have operated at the intersection of manufacturers, distributors, wholesalers, key accounts and field structures — developing trade engagement models, distributor networks and execution frameworks supporting sustainable commercial growth. My background includes Traditional Trade, Modern Trade, wholesale, HoReCa and multi-channel commercial operations.

Strategy & Execution

I work closely with international leadership teams across Europe and Asia, connecting commercial strategy with operational execution. My focus is on translating market dynamics, consumer behaviour and commercial insights into scalable business models, structured route-to-market ecosystems and measurable market performance.

PROFILE